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Traders and consumers complement each other

2015-07-29 09:32:35

Traders should treat their consumers well and provide only best quality products and services.

The trader and the consumer are like two sides of a coin. One cannot exist without the other.

The trader sells the products he is licensed to sell to the consumer thereby earning a living, while the consumer approaches the nearest trader to buy all that he needs at the end of the day.

A trader also becomes a consumer when he buys products and services from another trader. The process of selling products or providing services is what a trader undertakes during his work hours. He does this to earn a living, to provide for his family.

 

Honesty, good treatment and dedication are essential in trade.

The trader sells the products he is licensed to sell to the consumer thereby earning a living, while the consumer approaches the nearest trader to buy all that he needs at the end of the day.

A trader also becomes a consumer when he buys products and services from another trader. The process of selling products or providing services is what a trader undertakes during his work hours. He does this to earn a living, to provide for his family.

It is essential that traders treat consumers well. Remember, you would like to receive the same kind of treatment when you go to another trader for your needs.

Honesty, good treatment and dedication are essential. Every consumer expects that from the trader. Consumers on their part should respect and appreciate traders. Be aware that the trader is human and goes through the ups and downs of life like everybody else. Think of the efforts he puts in to get all that you require, the problems he faces every day, the work overload and the pressure from various quarters.

Of course, this should not be an excuse for traders to do a slipshod work. They should treat their consumers well and provide only best quality products and services. Honest dealings between the trader and the consumer creates confidence which will in turn benefit both parties.

An honest trader will never harm or cheat a respectable and enlightened consumer, who, on his part will prefer to deal with the trader who is honest. The consumer will also talk about the honesty of the trader to his friends and relatives which will, in turn, help garner more business.

The trader and the consumer thus complement each other, both shoulder responsibilities and obligations towards one another.

As told by Abdul Aziz Al Tanak, director, commercial control section

Read instructions carefully before using products

Consumers must carefully read the manufacturers' guide before using products, a top Dubai Department of Economic Development (DED) official has said. Consumers must also insist on getting a bill after making a purchase.

Director of Consumer Section at the DED, Abdullah Al Shehi, said the department has received several complaints where products would be advertised as genuine by traders, but would later turn out to be used or not as advertised. "The consumer must focus on several aspects before making a purchase, especially when buying sensitive or expensive items," said Al Shehi.

He advised consumers to go through the leaflets inside packages to ascertain if there are any missing accessories. In such a scenario, the consumer has the right to get all the accessories as advertised.

"The consumer should also ensure that the product is packed properly and appropriately; are free of scratches and dents; and insist on a bill and the warranty certificate. They should also ensure that the accurate date of purchase is printed on the bill and the date on the warranty certificate matches this," he said.

Al Shehi appealed to consumers to seek assistance when purchasing items that need special care. The expert can thoroughly check the products for defects before it is purchased. "There are some products which are supposed to be assembled only by traders or his trained staff. If the consumer assembles such products on his own, he may lose the product warranty. Moreover, the consumer may unintentionally damage the product," Al Shehi said.

He urged consumers to check if the various advertised features of a particular product are functional. He may not need a particular feature when he buys the product, but by the time he does, he may find the feature is non-functional and by then, the warranty period also may have expired.